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Balancing the human equation

So .... Let me see if I have this right ...

- This is the first time you've EVER come close to apologizing for some "undesirable" name calling.
- The reason you're apologizing is because, in this particular case, it wasn't necessary ... because ... you were right and the point you were disputing (the add) was actually wrong.

So ... To balance out the human equation ...

- In all of those many, many other times where you NEVER came close to apologizing for some "undesirable" name calling ...
- The reason you didn't apologize is because, in those particular cases, it was necessary ... because ... you were wrong and the points you were disputing were actually right.

So ... Here's what you can lean from this ...

- The problem with choosing to embrace a marketing strategy based essentially on ego and untruthfulness is that ... sooner or later ... when you think you've finally found an opportunity to prove you're right ... you'll have become so surrounded by your own faux pas that no one will be able to see past them enough to even bother to take you seriously.

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