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An open letter

To Terry, Chuck any others.......

You were so full of a false sense of bravado but failed to take seriously the scientific polls.
That said......

A good marketing person is compelled to look back at both successful and failed campaigns to see what worked, and what didn't. I am asking you all, in a very public way to look back and tell us why this marketing effort failed.

Do a little soul searching.........



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