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Shopping small puts big bucks into economy


WILMINGTON, NC (WWAY) -- This weekend kicked off “Small Business Saturday,” a nation-wide push for the support of Mom and Pop stores. In Wilmington, a few small shops felt the effects of the campaign. They say there was a theme to all the madness.

"If you look at the dollars spent locally, they are turned around and spent right back in the local economy," says Harrison Sasser, owner of The Gentlemen's Corner in Lumina Station. "I think another benefit for shopping local as compared to a department store or online is the uniqueness of the product. All of the small boutiques that are family owned, we work very hard to offer a product that you cannot find anywhere else."

"The money they make is going right back into the local economy," agrees Joan Loch, co-owner of The Crescent Moon in The Cotton Exchange.

Loch adds that Mom and Pop stores are unique.

"Our whole theme is that the only thing that is massed produced here is originality," she said.

So, did all the advertising work? Both Sasser and Loch say yes.

"This year and last year we have had great sales and it is really because the local economy has kind of embraced the small boutiques," says Sasser.

Loch says, "We were actually double our Black Friday last year on shop small Saturday. So, we are really enthusiastic. And now it is the middle of the day and I think we are going to meet and beat that expectation."

Stores say the advertising this year for the shop small campaign had a big impact of sales. They expect the trend to continue.

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