This Rita's closed in the same manner last year, their first winter season after serving frozen treats during warm months. I regret that this business may be undercapitalized or operating at a significant loss over this period. I honor the right of Rita's management to make such a business decision. But, It is disappointing that I have seen no effort on their part to diversify or stay open through a tougher time of the year to avoid a shutdown storefront. I would prefer to see this small business owner work shifts alone with no other payroll, or have drastically decreased operating hours, than close during the colder months. I will no longer support this location and most likely other Rita's locations which I question may have the same management. Additionally, I will probably encourage others to not patronize this location. It somewhat reminds me of the Scotchman store in Ogden 20 or so years ago which increased gas prices the few hours overnight when the "getting was good". Again, while I support the right of Rita's management to make such a business decision, I hope the owner will understand when I no longer buy their product and encourage others to patronize one of their competitors who continues operating in slower times...just as I and others drove past Scotchman stores, for years, in order to support another business which was deemed to operate more acceptably.
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