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Downtown shops report successful Christmas


WILMINGTON, NC (WWAY) -- The holidays are winding down, but local businesses are still hoping to get some revenue from holiday shoppers, but many say they've already had a Merry Christmas.

Shops like clothing boutique Aqua Fedora say this year was a good season for holiday shoppers. The store sold a lot of jewelry this year and even used a "25 Days of Christmas" sale special to attract customers.

Boutique employee Jordan Allen says the nicer weather between Thanksgiving and Christmas also played a part in boosting sales.

"I think the warm weather made it a lot easier for people to come outside and shop downtown versus going to the mall, because it was so nice outside, so everyone was in T-shirts just coming in, hanging out," Allen said.

Hunter Ford owns Momentum Surf and Skate downtown. He says unlike many retailers, he usually does most of his business in the spring, but he says he felt the impact from local shoppers this holiday season.

"When a lot of other people ran to the big box stores, a lot of our downtown local customers came in and saw us and were really happy that we were open and we were able to accommodate the things that they were looking for this Christmas," Ford said.

And local impact seems to be a trend this season.

"A lot of the customers are coming in and asking for what's locally made? What's made in wilmington? Who made this? And being able to share that story of who made the items they're buying as Christmas gifts," Michael Ussery at Edge of Urge said.

Each business we spoke with said it did as well as if not better than their previous years' sales.

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