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City, county, UNCW want to rebrand area's offerings


WILMINGTON, NC (WWAY) -- The City of Wilmington, New Hanover County and UNCW want to join forces along with businesses leaders for a large community partnership that will focus on rebranding the area's economic goals.

The proposed committee would work to show prospective businesses that the area has more to offer than just surf and sand.

"We don't have anything that Wilmington is specifically known for other than the beaches, because of the tourism brand. That's great, but we do have other things, and we want tourism to be a part of that, because clearly that's a part of our economic development, but we want companies to consider wilmington, and we want them to know what we have to offer," said Jenni Harris, UNCW's Assistant to the Chancellor for Community Partnerships.

Both the county and city have to approve the committee's proposal. Councilman Charlie Rivenbark says he expects a unanimous vote from the city.

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