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Wilmington Sharks unveil new logos

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WILMINGTON, NC (WWAY) -- The new owners of the Wilmington Sharks baseball team have unveiled new logos for the summer league team.

"Since purchasing the team in December, our organization has been committed to rebranding every aspect of the Wilmington Sharks baseball experience," owner Peter Freund said in a news release. "The new identity is symbolic of our commitment to the fans and what they can expect this summer when they come out to the ballpark."

The team says the new brand identity features the original Sharks colors of navy and gray, but is now highlighted by Carolina blue and tan. A news release described the primary shark logo as "fierce but friendly." The "laid back shark" has a bat on his shoulders and a drift wood beach sign with Wilmington carved into it.

The Sharks also unveiled a new secondary logo, which will be on the team's home caps. Designer Dan Simon said he chose to break with traditional use of a fin in shark-themed logos, as the team's old alternate insignia did. Instead he created a W incorporating the head of a shark coming out of the water, much like the iconic movie poster for "Jaws."

The Sharks also announced two additions to the staff today. Haley Wilson, a UNCW graduate, joins the club as assistant general manager. Taylor Black is the new assistant coach. Black played at Charleston Southern University, Spartanburg Methodist College and the University of Kentucky. He was a 16th round draft pick of the Philadelphia Phillies in 2011.

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