Or skip wearing out seatbelts? Let the registration lapse? I think not. What possible purpose do these targeted PR announcements serve? Last month it was seatbelts, right? Or was it drunk drivers? Any way you slice it, everyone would be better off if the patrol simply stated, "We do our job all day every day, enforcing all laws 365 days a year." They could fire their "Pointless PR" staff and hire a few more troopers with the money they save.