This has nothing to do with the cellular carriers. It has everything to do with companies that make their earnings from immature, teenaged brains and extremely dim-witted adults. Before you sign up for that latest, hottest ringtone, ask yourself, "Why would they GIVE me this for free? What's in it for them?" There's no such thing as a free lunch. If you are so desperate that you believe a ringtone will make you cool and aren't the least bit suspicious about the fine print on those commercials, you deserve exactly what you get.