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Of course the carriers can take the fee off the bill

Here's the scoop folks: there are hundreds of content and marketing companies that offer mobile content and services as subscriptions to consumers. Because the carriers dont have the capacity to integrate these companies into the carrier billing system, they look to technical intermediaries such as mBlox, mQube and others to do the technical work. When a customer signs up for a ringtone, a message is sent from the content provider to the mBlox type company who then tells the carrier to bill the customer. The bill should really read the name of the content company but becuase the carrier systems are antiquated the bill says "mQube or mBlox or Qpass etc." The customer gets annoyed becuase they never heard of mQube and thinks they are being scammed when in reality mQube is just passing information in between the content company and the wireless carrier- both of whom are quite capable of elminating the charge.


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