Just like most other consumer products...gas prices will continue to rise as long as we the consumers are willing to pay them. If we really don't want to pay what we consider high prices for gasoline, the only way to do anything about it is simply to use less gas. Carpool...combine trips...get a more fuel-efficient vehicle if you can...use public transportation where it is available...walk...ride bikes. Of course there are those who must drive for their jobs or what have you, but most of us could probably stand to sacrifice a little to save a few dollars at the pump. I know I could.