Moms love to talk about their kids and show off their latest pictures. That's why a web activity called “mommy blogging” is becoming so popular. The problem is, the lines between blogging and advertising are becoming a little blurred. Some companies are using mommy blogging to their commercial advantage. They're paying moms to rave about their products in their blogs. "Blogging to me has been really beneficial to me in just releasing some of the day to day elements of being a parent and being a mom,” said Elizabeth Humphrey who writes weekly blogs for the Star News about being a mom. Mommy blogging is increasing in popularity because it allows people to connect and relate to one another. "Whether they're potty training or your baby sleeping at night, all the way up to where you're going to apply to college, there's something about sharing parenting stories that's very comforting to people,” said UNCW communications professor Jeanne Persuit. Some companies are recognizing this and they're using mommy blogging's credibility to their advantage by paying them to write positively about their products. The FTC set out to regulate this content. "Influential bloggers are blogging about these products and how far companies are going to obtain a favorable response. In which case it's really not objective anymore, it's misleading, it's really advertising. So if you're going to advertise, say it's advertising, and that's why the FTC is trying to draw a line between advertising sponsorship endorsement to make sure the consumer isn't misguided by someone they think is an impartial person writing on their blog about this product but who really is being paid by the company,” Persuit said. Humphrey says she usually just sticks to blogging about being a mom but if she happens to mention a product, you can bet on an honest response. A website called momdot.com is calling for a nationwide blackout protest against moms using their blogs as platforms for their prodcuts. It kicks off today and runs through August 16th.
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