While you are sitting on the couch glued to the TV with your chicken wings and an ice cold beer, cheering on the Cardinals and Steelers, open your laptop. There is a website based here in Wilmington where you can get all the Super Bowl action outside of the game. Let's be honest. Not everyone watches the Super Bowl for the football game. Many tune in to catch what are arguably the most entertaining commercials of the year. Well here is your hub: Super Bowl Talkies. Catch replays of the top commercials voted on by a team of judges. While you are watching the game on the big screen, you can interact with friends and the judges on the website, through instant messaging. The site was launched by Wilmington marketing agency, Talk. You will be able to catch the commercials all over the web, but Talk president, Debbie Elliott, said local viewers will get more out of a local website. "We're going to having literally, an online conversation like a live chat during the game. I think the folks in our viewership area, would really get more out of it because they're speaking directly with someone in their own community about our perceptions of the ads." Participate in polls, see the results, and blog on the site. Not only can you watch the Super Bowl ads on the website, you can also find out behind-the-scenes information about the commercials. For example, it costs about $3 million to advertise during this year's Super Bowl. Well Miller High Life has another idea. Instead of spending $3 million, for say a 30 second commercial, they are going to run a one second ad, called a Blink. The ad will cost the company significantly less than three million dollars. The company wanted to reinforce High Life's commitment to brew an honest, good beer at a tasty price. If you miss the Blink, or any other Super Bowl commercials, you can catch them on Talkies, so you are not left out of the conversation at the office. Another way to get in on the commercial action is on GoDaddy.com. The web site hosting company will debut an internet only version of its Super Bowl commercial on it's website. The public can cast their vote on which of the two commercials they wanted to air on Super Bowl Sunday. The winning commercial is expected to air during the first quarter of the game.
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