Giving Back






Health Hotline

In the Belk wing of Independence Mall, WWAY, The New Hanover/Pender County Medical Society, in conjunction with the NC Medical Society, joined hands to hold the 15th annual Health Hotline.  Throughout the special day, viwers could call in and speak with medical specialists.  WWAY Anchor Ann McAdams hosted a half-hour show beginning at 7pm as we fielded live questions and heard from medical professionals from the NC Medical Society.

Health Fair

On the same day, WWAY hosted the 2010 Taking Control of Your Health, Fair in the main concourse of Independence Mall.  We teamed up with New Hanover Regional Medical Center and other community partners who helped us educate the public on all the region has to offer in health and human services- through informative and comprehensive free screenings as well as information on topics, such as change in diet, smoking, exercise and stress management, which can help the average person make simple changes in their lifestyle to improve their personal health.



Wilmington Chocolate Festival

WWAY presented the 2010 Wilmington Chocolate Festival, February 5-7.  Featuring a chocolate gala on Friday evening, a chocolate show on Saturday with more than 30 vendors, live music and entertainment!  Proceeds benefited the New Hanover County Senior Center.

Monty’s Home 3rd Annual Pet Expo

WWAY and Monty’s Home were proud to offer an event of this magnitude to businesses, rescue organizations and the pet-loving public. Begun in 2008, expo proceeds support Monty’s Home education, grief support and rescue programs.  In addition to pet-related booths, the expo featured a kiddie corner, silent auction, a gourmet food vendor and lots and lots of pet care information. In fact, starting with the 2009 show, free booth space was offered to rescue organization of all species to help get the word out about their efforts.

Help for HAITI

The response from the public to help victims of the devastating earthquake in Haiti has been overwhelming.  WWAY teamed up with the American RedCross to get help to those who needed it most. Monetary donations were desperately needed to assist with rescue, recovery and rebuilding.  Residents could text Haiti to 90999 to send a $10 donation to help the local RedCross. Or, log on to for other ways to help with other disaster relief efforts.




WWAY partnered with the NC Bar Association for the 2010 Legal Line.  Residents could call toll free to get their legal questions answered, for FREE! 

Lights, Camera, Literacy

On Saturday, March 6th at Screen Gems Studios, The Cape Fear Literacy Council celebrated 25 years of helping adults become literate.  This red carpet event was a fun-filled night to remember how the ability to read translates into freedom, power and opportunity.

Cape Fear Wildlife Expo

As a family event, the expo featured wildlife art and decoy displays; book signings by regional outdoor writers; hunting and fishing products; boats and accessories; truck and ATV displays; fly-fishing and decoy-carving demonstrations; conservation exhibits; outdoor sports guides and outfitters.  Kids also had the opportunity to participate in fun and educational scavenger hunts with the chance to bag some prizes. By solving wildlife riddles, children learned about conserving natural resources. They also learned why deer shed their antlers every year; how many white spots are on a whitetail fawn; how much a 9-foot long Atlantic sturgeon weighs; why fire can actually help wildlife; and much more.  Over 100 exhibitors  showcase their hunting and fishing products and/or services during the two day Expo.

Harlem Globetrotters

The Harlem Globetrotters brought their high-flying act and dazzling moves back to the hardwoods of Trask Coliseum on Friday, March 19th.  The Globetrotters historically, simply crush the competition- mesmerizing the crowd with their trickery and searching the world for worthy competition.  BUT, there is one who wasn’t impressed.  One who gave them their biggest challenge yet.  One who finally brought balance to the basketball hardwoods.  WWAY NewsChannel 3’s very own sportscaster and hoopstar, John Rendleman, suited up to topple the trotters as a guest Washington General.

14th Annual John T. Hoggard High School Golf Tournament

Held at the Masonboro Country Cub, this tournament raised funds for the John T. Hoggard High School Booster Club to provide scholarships to student athletes.



Wilmington Earth Day

Earth Day held at Hugh MacRae Park  was a time to meet people from other organizations, get the message, and recruit members, volunteers, and interested people to support sustainability.  It is a fun day to be outside, talk to new friends, and learn about all the great things that are happening in our community.

Breakfast with Your Legislators

As an exercize and lesson in democracy, the League of Women Voters partnered with WWAY held the 4th annual Breakfast with Your Legislators event.  Local state legislators from New Hanover, Brunswick and Pender Counties, plus US Congressman Mike McIntyre encouraged citizens to discuss any concerning issues, one on one, over an informal breakfast buffet.

Cape Fear Garden Club Garden Tour

Residents could enjoy southern hospitality amid the glorious color of azaleas and spring flours at the 57th annual Azalea Garden Tour.  12 gardens showcased a variety of styles: formal historic, contemporary, child friendly, and coastal designs- simply devine!  The tour opened with a ribbon cutting ceremony, Friday April 9th and remained open until April 11th.

Historic Wilmington Foundation Home Tour

Citizens explored Wilmington’s southern charm and grandeur with the 2010 Historic Wilmington Foundation Home Tour.  This showcase of homes featured 9 unique residents from Wilmington’s beautiful historic district and neighborhoods.

Azalea Festival

As the official media partner of the 63rd Annual Azalea Festival, WWAY broadcasted the 2010 Garden Tour Ribbon Cutting live, Friday April 9th at 10am.  WWAY also broadcasted live the Queens Coronation on Wednesday April 7th at 5pm as well as the Parade on Saturday.

Carousel Center Rock N’ Roll

WWAY NewsChannel 3 and the Carousel Center for abused children presented the Rock n’ Roll Hall of Fame & more!  It all went down April 16th at the Coastline Convention Center.  The one night only event showcased the talent of local community and business leaders, who assumed the identities of various rock n’ roll hall of famers.

Pleasure Island Chowder Cook-Off

WWAY was a proud sponsor of the 2010 Pleasure Island Chowder Cook-Off.  More than 2000 ballots were cast in Saturday’s judging with 8 local restaurants compeeting for the title of "best seafood chowder." 

Safe Prom 2010

There are many ways families celebrate prom!  This public service announcement explains that it is never okay for your teen to throw a party with alcohol, even if you’re home.  A message from Anheuser- Busch, R.A. Jeffreys Distributing Company and WWAY who remind you to PREVENT.  DON’T PROVIDE alcohol to minors.

Media vs. Law Enforcement Volleyball Tournament

Local Law Enforcement squared off against the Media on the sand, Saturday.  It was the first ever, Media vs. Law Enforcement Volleyball Tournament at Captain Bills.  The event helped support the Yahweh Center Children’s Village in Castle Hayne- a non-profit clinical continuim for NC children who have been abused or neglected.  WWAY was proud to take out our competition in this year’s event- in the name of charity of course!



Orange Street Arts Fest

The 15th Annual Orange Street Arts Fest. More than 50 artists gathered at the Hannah Block Historic USO Community Arts Center. Hours Saturday were from 10 a.m. until 6 p.m. and Sunday 10 a.m. until 5 p.m.

Wilmington Exchange Festival

Better known as WE Fest, the 5 day event included more than 121 artists. There were bands playing, dance performances, on-site creation, poetry and 7 different art exhibits. "There was such a variety," organizer Cammeron Batanides said. "Therewas  different music, different genres back to back on different stages…"

Cape Fear Disabled Sportsman’s Fishing Tournament

For the 12th year in a row Kure Beach hosted the Cape Fear Disabled Sportsman’s Fishing Tournament. About 300 fishermen and women turned out for the event at the Kure Beach pier. Participants were provided fishing equipment, food and t-shirts. It is a day of free fishing for people with any disability. "For the majority of them, this is a social event," said tournament director Dawson Frueler. "Where you and I may have been in a home or something years ago and then you moved and a lot of times those folks don’t have access to cell phones or cars, so this here is the social event for them, where they can get together and see their friends, and it’s so neat really come together." Organizers said the event would not be possible without generous donations from WWAY and the surrounding community.

Flashback Arts and Athletic Program

If you were up bright and early Saturday morning, you may just have seen Elvis Presley running around Mayfaire Town Center. The second annual Flashback Run encouraged runners to dress up in their best 70s apparel, and they didn’t disappoint. The race raises money for the Flashback Arts and Athletic Program, which provides safe and fun summer activities for developmentally challenged teens and young adults. “This was started last year by some teachers and parents that recognized there’s nothing for (these) middle school and high school kids to do during the summer months when school’s out of session,” said Jim Bader, a volunteer with the Flashback Program. “So what the program does is it gives them some arts and some athletics at no cost to the parents.” This year’s race saw over three hundred runners pounding the pavement. WWAY’s Megan Torjussen and Nadine Maeser were proud runners in the race – although they did not finish in first.

Wilmington Sharks Baseball

The boys of summer are back in the Port City. The Wilmington Sharks opened their Coastal Plain League home schedule. The Sharks host the Morehead City Marlins, who are the newest team in the college wood bat summer league. Thirsty Thursday- Fans enjoyed dollar beverages andThey also got a magnetic schedule. WWAY was proud to be a sponsor of the Sharks this past summer. Our Kevin Wuzzardo threw out the first pitch at the home openerat Buck Hardee Field, Legion Stadium.

Extreme Makeover: Home Edition

Do you know a family whose home deserves an Extreme Makeover, or a family who simply deserves a home? If you do, the producers of ABC’s Extreme Makeover: Home Edition want to hear from you.  What does it take to be picked? They’re looking for special people who have amazing strength of character and never give up. There are a lot of people out there who are heroes to those around them because the way they inspire others and quietly serve their communities on a daily basis.




Even though the weather was sunny, it was a stormy day inside the Cape Fear Museum on Saturday for the first ever "Stormfest". Over two 2,700 weather enthusiasts packed the museum to learn more about the weather and get ready for the 2010 Hurricane Season.  Visitors were treated to dozens of educational exhibits, an ‘Ask the Expert’ panel discussion, and the opportunity to meet local meteorologists including WWAY’s Jerry Jackson and Tim Buckley. The whole theme of the day was to teach people how to be prepared for a hurricane. Its an important message, considering that this year’s forecast calls for 14-23 named storms; the highest number in years.  Museum officials say its one of the biggest crowds they’ve ever seen and hope to make it a yearly event. The event was a joint effort between the museum, the National Weather Service, local media outlets and others.

CPR Saturday

WWAY and The American Red Cross- Cape Fear Chapter hosted its first ever CPR Saturday, an event that certified more than two hundred participants in CPR and minor first aid.  The event offered three four-hour courses where trainees received classroom training as well as first hand practice on mannequins. Organizers say it’s important for everyone to be trained.  “This is an excellent life skill,” says Red Cross Emergency Services director Victoria Kling. “The reality is wherever you work, at home, where you vacation, even when you go to a restaurant to dine, something could happen to someone in the vicinity of where you are or even a family member. Its really important, because it can happen to you at home.”

Swim For Cancer

The Wilmington Swim League made a splash in the fight against cancer during their second annual “Swim For Cancer” fundraising event. The event was held on June 21, 2010. Teams that  participated are Pine Valley Country Club, YWCA, Country Club of Landfall, and Echo Farms Country Club. All money raised was donated to the American Cancer Society and was added to the funds raised by the New Hanover County Relay For Life.  Swimmers weree fundraising by asking for a sponsor per lap they swim, or by asking for a flat donation. The swimmer then swam on June 21 during their swim team practice. Each swimmer was motivated to raise $100. There was between 450-600 swimmers participating in this event, with ages ranging between 4 and 18. “Last year’s first annual event was a huge success, and all the swimmers are motivated to top last year!” said Kendal Klein, American Cancer Society Community Manager. “It is amazing to see how many kids are dedicated to this great cause and want to be part of the fight against cancer while doing something they love!”

Flag Day

On June 14th, Americans across the country gathered to celebrate Flag Day. Each year, the city of Wilmington holds a Flag Day proclamation ceremony on behalf of the Knights of Columbus and the Veterans Council.  This kicks off a 21-day flag salute. During these three weeks from flag day through july 4th, a different volunteer will raise the flag as a sign of honor and respect to our nation’s symbol. It’s a special way to honor old glory.  “It means an awful lot,” says Dennis Carter of the Knights of Columbus. “Especially to individuals like myself who have an immigrant background. We really treasure and honor what that flag represents in this nation.”  Flag day marks the anniversary of the adoption of the flag on this day in 1777. It wasn’t observed as a national holiday until 1949.



Battle of the Weekend Warriors

If you like fast-paced, up-and-down-the-court basketball, The 21st Annual Battle of the Weekend Warriors was the tournament for you!  A handful of Wilmington teams competed, but most of the squads came to the Port City from out of town. Many players have college experience, some even have pro basketball on their resume.  The tournament was held at three different locations in Wilmington: the YMCA, the Martin Luther King Center and the Schwartz Center in Downtown Wilmington. The Schwartz Center served as the main location and the host the championship game. Former UNCW Seahawks Brett Blizzard and John Fields played along with former NBA guard Anthony Grundy.

Surfing Without Sight – Surf Camp for the Visually Impaired

Anything is possible for the twelve children who attended surf camp on Monday at Wrightsville Beach. For some of them it’s their second year in a row for surf camp. Hanging ten is hard enough when you can see what you’re doing, but when you’re legally blind or totally blind it’s that much harder. Jack Roach lives in Lexington, NC. Two of his children attended surf camp Monday. "They’re photophobic. Where our eyes constrict and dilate my children’s eyes just stay dilated all the time with the light coming in. This is really special for my children. I can’t even imagine what they’re going through while they’re out there surfing."  The week long visually impaired surf camp is free thanks to the instructors at the Indo Jax Surf School and promoted by WWAY NewsChannel 3. Jack Viorel is the surf school director. "It’s a commitment we made three years ago to start putting to rest limiting beliefs when it comes to surfing and kids with special needs. We also want to bring surfing to people who wouldn’t necessarily have a chance to do it otherwise. Our instructors get just as much of a thrill, if not more of a thrill helping out as they do when they’re just surfing on their own."

Carolina Preserves- Oil Spill Fundraiser

Saturday the Cape Fear Green Building Alliance put on an oil spill fundraiser. The alliance had a book sale featuring "Carolina Preserves".  The book contains 125 reproductions of watercolors painted by William Mangum.  It features special places throughout North Carolina. Among them are local favorites, The Bellamy Mansion, Old Baldy and Southport Harbor.  WWAY was a proud promotional community partner.

Southport 4th of JULY

Southport had its fair share of visitors as the parade for the annual North Carolina 4th of July Festival brought people from different parts of the state and country to celebrate America’s birthday.  This was Southport’s 39th annual festival. People come every year not only for the fun, but to remember what the holiday means to them. "It’s a time to honor our military and celebrate our country, because we have the greatest country in the world," Charles Lowe said. The first recorded Independence Day celebration in Southport dates back to 1795.



Stop Hunger Now

An army of helping hands went to work at UNC-Wilmington in an effort to feed the hungry. The school was one of several university sites that participated in the Million-Meal Week; an effort to package and send one million meals all over the world. More than 600 volunteers from the community helped package more than 100,000 meals here in Wilmington. Hoggard High School junior David Warren organized the event as part of his Eagle Scout project and solicited the help from WWAY in promoting the event. He said the response was overwhelming. “We could only find jobs for about three hundred and forty of them, and the rest of them we were switching in as much as we could. More people came than we thought,” said Warren. “There are a lot of good people out there and it really impressed me to see them here and helping.” The event is part of Stop Hunger Now, a relief agency committed to stopping world hunger. The meals will now head on a journey that will take them to hungry children in either Kenya, Nicaragua or Haiti. Each meal is packed complete with soy, dried vegetables, rice and vitamins.

Harlem Globetrotters Legends Game

Local coaches, elected officials and crew members of the USS Gravely took on the Harlem All Stars.  Portions of the proceeds helped establish scholarships for student-athletes at Cape Fear Community College. Meadowlark Lemon, along with other Globetrotters, played. Lemon attended Williston Industrial High School before joining the Globetrotters and says there’s no place like home.  "Coming back here, it’s like coming home," he said. "It’s not just going to another city. This is home. No matter where I go throughout the world. I live in Scottsdale, Arizona. Scottsdale is where I live. Wilmington is home."

Pleasure Island Concert Series

Summertime at the beach is all about sun, sand, waves, seafood and MUSIC! So we partnered with the Pleasure Island Chamber of Commerce to bring you our FREE Summer Concert Series held at the Fort Fisher Military Recreation Area in Kure Beach. Folks brought blankets and chairs for the whole family and boogied the night away.



Habitat for Humanity- Women Build

WWAY on-air talent and local women picked up their hammers and went to work on a new home. The Cape Fear Habitat for Humanity remains hard at work on its latest home. What makes it unique is that women are building the entire home. The home’s first walls went up Saturday after about a month of work on the site. One of the event’s volunteers was WWAY’s Grace Schwartz of "Your Hometown Show". “This is not the last time I’ll be here. This is a phenomenal way to participate in your community and make a difference,” she said. Volunteer Jenni Harris said, “You know you’re helping somebody move into a house that’s probably living someplace substandard. You know that you’re giving them something. And since they get to move in by Christmas, it’s kind of like a Christmas present to them. And they love it.” Habitat for Humanity has built 108 homes in our area so far with more on the way. The current Women Build Project should be done for a pre-Christmas move-in.

Cape Fear Italian Festival

You may have noticed our news team includes names like Rondinaro, Wuzzardo, Caiazzo and Mauceri. That is just a few of the Italians around the station. That is why WWAY is proud to sponsor next month’s Cape Fear Italian Festival. Our news director Paul Paolicelli and his paesans got the ball rolling on the festival, which will feature music, food, wine, bocce ball and much more; a little something for everybody. "Everybody’s attached to an Italian-American somewhere. It’s in everything you eat, most of the clothes you wear – Italian-Americans have been huge in this country,” said Mike Forte. “Their contribution is outstanding. No matter what you talk about: the arts, sports, it’s doesn’t matter. There’s an Italian-American at the forefront of everything." The Cape Fear Italian Festival is Saturday, September 26th and Sunday, September 27th. It is at the Cross Creek Commons Shopping Center on Highway 17 in Leland.

NC Big Sweep

Many people went to the beach Saturday to enjoy what’s left of summer like temperatures, but many volunteers visited the area to pick up what those folks may have left behind. Saturday was the annual Big Sweep for the Keep America Beautiful campaign. Volunteers visited area waterways, like Wrightsville Beach, to help pick up litter. David Cignotti, a Keep America Beautiful board member said, “Each of the past years the event’s grown more from 100 to 140, and this year over 170.” Volunteers also visited Carolina Beach, Greenfield Lake, and Kure Beach to pick up garbage. At Wrightsville Beach, volunteers found lots of one type of litter, more than any other. “I found like a whole bag full. I found mostly cigarette butts, like there are so many cigarette butts around. I think I probably found about 400 cigarette butts. It was bad,” said volunteer Caitlin Scalfaro. The Big Sweep began as a beach sweep more than twenty years ago. Since then, nearly 200,000 volunteers have retrieved over 6,000,000 pounds of debris from North Carolina waterways. With so many volunteers at this year’s cleanup, organizers say it’s not uncommon to find some very unusual items here on the beach. “Some of the more unique one’s at Wrightsville Beach today were two automobile tires, which you never find on the beach, they were probably from the storm. We also had a sewer pipe that was found,” said Cignotti. Organizers keep a record of the unusual items and give a prize to the volunteer who finds the most unique piece of litter. At the end of the area clean up efforts, Keep America Clean board members will vote on the strangest item found. In the past, winning items have included World War II ammunition. To get involved with the program you can call Keep America Clean at 910-798-4404.




Downtown Wilmington’s riverfront was rocking this weekend as thousands of people packed Water Street for the annual Riverfest. What started years ago as a small event has blossomed into one of the city’s biggest events.  WWAY was proud to be the official media sponsor!

Residents of Old Wilmington- Backdoor Kitchen Tour

The Back Door Kitchen Tour, sponsored by The Residents of Old Wilmington and WWAY, was held on Saturday October 2nd.  nine historic homes in downtown Wilmington were open for public tour.  The kitchens were showcased and featured food tastings, designer and contractor information, as well as table settings and floral arrangements.

Emerging Green Business Conference

To some people, going green may sound like more trouble than it’s worth. But businesses are thriving off the public’s push to protect our environment. A business conference going on tomorrow will help businesses go green in more ways than one. "We have got a tremendous amount of work to do to undo the damage that we’ve done to the environment," said David Flagler, one of the keynote speakers at the Emerging Green Business Conference. His company clean marine solutions treats and recycles waste water from boat owners power-washing their vessels. "Probably the best thing that we’ve done is listen to our customers, boatyard owners and the folks that are going to operate our wastewater treatment systems." The conference is being put on by WWAY, the Wilmington-Cape Fear Home Builders Association and the UNCW Cameron School of Business. It will highlight ways businesses can use recycling, using solar and nuclear energy, and water resources to succeed in a down economy. "The guy that’s speaking tomorrow (GE Hitachi’s Eric Loewen) is talking about using nuclear waste and turning it into energy. He was called the man that could end global warming by esquire magazine. So it’s guys like that that are getting out there on the cutting edge and investing in these things and starting these businesses that I think are going to help everybody in the economy as we move forward," conference coordinator Tyler Newman said. Newman says grants will be available to help out new and existing green businesses. "There are going to be several funding options from the state and federal and private level," Newman said. "It’s a chance to network with other green businesses, there are going to be emerging technologies, innovative technologies here in North Carolina, and I think it’s the way the economy is moving in the future."

Pleasure Island Seafood, Blues, & Jazz Festival

If you like seafood and some good blues and jazz tunes… then the weekend has been good to you. Thousands packed Pleasure Island this weekend to jam out to the smooth sounds of blues and jazz. Plus, there was plenty of sensational seafood! Cooks were serving up great food like fish and chowder. The headliner for this years event is Leon Russell – a legendary blues singer. This is one of the biggest crowds for the festival. "This is the biggest turnout ever I’ve been doing this for ten years and its huge you would never know its October you would think its august or something so its awesome!" said Organizer Gail McCloskey Organizers are hoping to do even better next year.  WWAY was a proud sponsor of this record setting event!

Salty Paws Festival

Pooches of all shapes and sizes can now sleep a little more soundly. Saturday was the second annual Salty Paws Festival put on by SADD, or Saving Animals During Disasters. The day was anything but sad for pets and people, as pets and their humans enjoyed the gorgeous weather and all the fun, food and festivities set up around Carolina Beach Lake. Participants enjoyed hanging out with their own dogs and getting to meet others, and participating veterinarians were able to help save some dogs from any future disasters. Dog owner Erin Griffin said, “I love having all the dogs out and being able to see all of them in their little costumes, and all the local vendors and jewelry and food.”  Veterinarian Christopher Coble said, “Oh, I think it’s incredibly beneficial for SADD, Saving Animals During Disasters, the name says it all. We’ve done 38 dogs so far, and I doubt any of those dogs will ever be lost for good. They’ll find their way home.” SADD is dedicated to aiding in the rescue and care of natural and man-made disaster-stricken animals. Doctor Coble says micro-chipping is a fail proof method to relocate a dog with its owner.  WWAY was a proud sponsor of this community event!


Turkey Trot

WWAY News Channel 3 and Habitat for Humanity would like to thank everyone who made the 2010 Turkey Trot a success! With over 900 participants who came to exercise before their Thanksgiving dinner, it was the largest Turkey Trot EVER!

All of the proceeds go to Habitat for Humanity. "Our biggest need is buying land," Habitat’s Kitty Yerkes said. "So most of our fundraisers go toward purchasing land, ’cause the homes are built with volunteers, and we can get materials donated, but our biggest challenge is purchasing land on which the homes are built."



Help for the Holidays

WWAY was proud to sponsor Help for the Holidays with Krispy Kreme and the Bone Radio. With the help of the community (and a little from free doughnuts), we gathered more than 6,800 pounds of food, and raised over $1.100 for the Salvation Army, which was more than TWICE of what was raised last year. WWAY’s Kevin Wuzzardo was at Krispy Kreme the event gathering cans and encouraging people to come out and bring 5 canned or non-perishable food items for a coupon for a free dozen doughnuts. We hope to feed even more hungry families next year!

Toys for Tots

The wonderful people of the Cape Fear Region were clearly in a giving mood this holiday season! We would like to thank everyone who made this year’s Toys for Tots a huge success, by turning in over 16,000 toys, and helping to ensure that 4,500 local children will have a merry Christmas this year. Here at the station, we have had one of the best donor participation years that we have ever had, with many generous donations Thank you to everyone who contributed to this year’s drive!

Polar Express

With all the special features families have come to expect, including a reading of the story, a visit from Santa, hot chocolate and a special “first gift of Christmas", this year’s Polar Express at the Railroad Museum was a success, with over 700 tickets sold!  Storytellers, inluding several WWAY on-air personalities, said they "loved getting the children in the holiday spirit!"