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Local firms upset with tourism marketing outsourcing

READ MORE: Local firms upset with tourism marketing outsourcing

WILMINGTON, NC (WWAY) -- Some local businesses are disappointed with the Cape Fear Coast Convention and Visitors Bureau after a recommendation it made to Wrightsville Beach. The businesses are marketing firms. They're speaking out against the recommendation because it urged Wrightsville Beach to use a marketing firm from South Carolina to promote tourism in our area.

The local firms say the work should stay here in the community. Their argument is that they were not even aware of the opportunity and figured that the beach communities would rather have someone local to promote the area rather than someone else across the state line.

"I feel tax dollars can always be better spent here," said Kelly Burnette of Maximum Design and Advertising. "They always say buy local. That seems to be the big push here, yet they are not doing it."

The company hired is LHWH out of Myrtle Beach. It has been doing promotion for Wrightsville beach on social media sites like Facebook and Twitter.

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Why in the WORLD

. . . would the Convention & Visitors' Bureau hire a firm OUTSIDE of the Wilmington area to promote a beach IN THE WILMINGTON AREA?? So much for keeping it local - no wonder the Wilmington area is in such a slump. Would be REALLY nice if local businesses had the support of their local government. How ridiculous!

Wilmington-Cape Fear Coast CVB Response

Several of the CVB's points were edited out of this newscast, perhaps due to time constraints. For the Convention & Visitors Bureau's full explanation of why the out of state firm was recommended for Wrightsville Beach's social media efforts, we hope you will read the CVB's letter to the Greater Wilmington Business Journal editor. The letter presents another perspective of how the CVB supports local businesses. Here's a link to the letter: