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Rebranding

UNCW launches online survey to come up with new brand for the 'Cape Fear Area'

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The University of North Carolina Wilmington’s Office of Community Partnership and the Cameron School of Business have launched a online survey to collect insights from Wilmington residents about the area in an effort to better inform the regional branding initiative, the University announced today. video Full story...
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Groups come together to rebrand downtown Wilmington

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Downtown Wilmington has a lot of supporters, but sometimes groups seem to be moving in different directions. Tuesday night a group representing all aspects of downtown life and commerce came together to see how they could make a good thing better by branding. Full story...
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