Leroy Smith

You might say it is a mere formality. Friday night in Springfield, Massachusetts, Michael Jordan, the man many people consider the greatest basketball player ever, will enter the Basketball Hall of Fame.

As schools across the state try to figure out how to handle budget cuts, New Hanover County's Laney High is getting a little boost. A new ad campaign built on the legend of one of Wilmington's most famous sons and Laney's most famous alum is giving the school some global exposure and some extra cash.