WILMINGTON, NC (WWAY) -- With national chains offering huge discounts and mass quantities, not all small businesses can celebrate being around for 30 years. No one knows that better than Candles Etc. owner Michael Lambrix. He says "We work seven days a week and I think that's part of the key too is to put everything you have into it knowing that it's going to change hopefully very very soon. We see indicators that it's changing real soon and we hope that everyone else is in the same line of thinking to bring it around."
Lambrix says it's all about flexibility and knowing that change in unavoidable. From relocating to Market Street from Chandler's Wharf to adopting social media marketing, he hopes business will continue to grow. He says that there are always new ways to expose your business. His newest venture? "Facebook. We have joined just recently. We have a great response, we have a lot of new friends that we never knew were out there and that word of mouth and how it spreads.. We had heard about it but we had never really realized how effective it was," says Lambrix.
Mayor Bill Saffo helped Candles Etc. celebrate their milestone and says that businesses like it are the lifeblood of Wilmington. "It's just great to see a nice business that's been here for quite some time open up a new location and expand their location in the heart of Downtown Wilmington," says Saffo.
Lambrix says another key to success is keeping it local - from making candles on site to featuring hometown artists - which he thinks brings in locals and tourists alike. "I think consumers are realizing they want to get back down to the mom and pop stores if you will where you have the unique local made items and put a little more meaning into their gifts," says Lambrix.
You can get connected and join the conversation with Candles Etc. and WWAY on Facebook.