SIGNED, SEALED, AND DELIVERED...

Have you ever wondered about the "AMS Seal of Approval" that you see attached to the names of meteorologists on TV? Folks may not realize the true importance of these Seals and the hard work behind them. The AMS Seal program began in the 1950's as a means of identifying professionals with firm command of the principles of broadcast meteorology. The program has experienced many revisions and changes, but the underlying purpose remains consistent.

Before an individual can even apply for a Seal, they must first meet certain requirements of "active member" status in the American Meteorological Society. For those who are new to meteorology altogether, the membership requirement is often satisfied through the attainment of a Bachelor's degree in meteorology from an accredited University. Such degrees usually contain a heavy emphasis on mathematics and physics, as applied to the study of meteorology.

The next step in the AMS Seal certification process involves the submission of taped weathercasts in unedited format (as originally broadcast on television). These weathercasts are reviewed by a board of trained meteorologists based on a rigid set of criteria. Entries are scrutinized for:

1. Technical Competence

2. Informational Value

3. Explanatory Value

4. Communication Skills

The entire review process may take several months to complete, and it is not uncommon for an applicant to be rejected on the first attempt. The waiting game can be excruciating, especially for new meteorologists. If an applicant is successfully certified, he/she is then granted permission to use the official AMS Seal logo (the one you see beside the meteorologist's name).

In order to maintain the certification, meteorologists must complete a "Professional Portfolio" every 5 years. This portfolio awards recertification points on a 28 point scale for activities such as weather seminars, special programs, and National Weather Service-sponsored events. The portfolio ensures that meteorologists always stay on top of the latest advances in the industry.

If you think this sounds like a lot of work, you are correct. The American Meteorological Society takes very seriously it's dedication to the understanding of meteorology. When an AMS Seal certification is granted, it is the Society's way of showing the public that a particular meteorologist has the training necessary to deliver a quality presentation. After all, people sometimes make life & death decisions based on those forecasts... 

 (comments? send Jerry a comment at jjackson@wwaytv3.com)