make WWAY your homepage  Become a fan on facebook  Follow us on twitter  Receive RSS Newsfeeds  MEMBERS: Register | Login

North Carolina launches anti-drinking campaign aimed at middle schoolers

READ MORE: North Carolina launches anti-drinking campaign aimed at middle schoolers

RALEIGH (AP) -- Middle school students will be the target of an anti-drinking campaign that teaches them to understand how advertising affects their decision-making.

The ten-lesson project was launched today by first lady Mary Easley and acting U.S. Surgeon General Kenneth Moritsugu.

Easley says youngsters can be taught to critically think about the messages they see in advertising.

Students are encouraged to think about who paid for the ad and who it's designed to reach.

North Carolina education officials will implement the program in all middle schools by January.

Moritsugu says alcohol is the substance most abused by young people in the United States. There are an estimated eleven million underage drinkers nationwide.

Disclaimer: Comments posted on this, or any story are opinions of those people posting them, and not the views or opinions of WWAY NewsChannel 3, its management or employees. You can view our comment policy here.

»