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Real estate agent blogs to increase presence on web

READ MORE: Real estate agent blogs to increase presence on web
Most of our daily routines involve the internet. As the year is winding to an end, what were the top sites we surfed? The websites that topped the list are no surprise but the site that got the most page views might be. arranged the top ten list, ranking the sites according to unique visitors. Unique visitors means each person is only counted once, no matter how many times they visit a site. Google topped the list, followed by Yahoo,, E-bay, Youtube, Amazon, Wikipedia, Myspace, and AOL. The top site ranked by most pages viewed is, the social-networking site, Getting to the top of that list, is quite the challenge, especially for small businesses. But one Wilmington real estate agent came up with a way to get his website a lot of publicity, and he's hoping to do it in just one-hundred days. Paul Hockaday of Wilmington said, "There's two key ways to increase your presence on the web, with doing search results; you can either pay for it, and that gets pretty costly, or you can blog, and blog is free, and I like free." So Paul Hockaday decided to start "One Hundred Days of Change." He explained, “With the new president, Obama, coming into office, usually they talk about the first 100 days as being the most critical time to make a change. What I do is, every single day, I sit down and I write a blog for the day to help inspire people to change." To generate traffic on his website, Hockaday blogs on, a real estate network. He writes about his personal life and job as an agent at Exit Realty in Wilmington. Hockaday said, “I have to gain exposure to the nation, not only to the local economy, but across the nation, and I'm hoping to, by blogging, increase my amount of referrals to this area." For Hockaday, it seems to be working. He's only on week three and is already ranked in the top 150 out of 4800 bloggers in the state. Why is he doing this? His answer's simple... “I've got to change, my financial situation, if I don't do something to generate revenue; I don't know if I can stay in business." If you want to drive traffic to your website, like Hockaday, another good way to do so is by commenting on other people's blogs and forums. Be sure to include a link back to your website. And if you have the cash, you can use Google Adwords and Adsense to pay for traffic to your site; it may be worth the cost.

Disclaimer: Comments posted on this, or any story are opinions of those people posting them, and not the views or opinions of WWAY NewsChannel 3, its management or employees. You can view our comment policy here.


Way to go is web 2.0

Very soon, there will be a local presence to read Realtor's blogs. The Wilmington MLS (Multiple Listing Service) at from what we were told is launching a new local social site in a couple of weeks where LOCAL Realtors will be able to blog and where the Wilmington Realtor and community will be promoted at .. I am a member of five MLSs and the Wilmington group has the best technology out of any MLS in the nation. Their main public site already allows you to search the MLS for free without ads all over the place, and also shows people the difference between a regular licensed agent and a Realtor (yes there is a HUGE difference between the two... a (non-Realtor) licensed agent is like placing your money in an uninsured bank that is robbed every Friday, where a Realtor is like placing your money in an over-insured bank that has never been robbed. Realtors follow strict ethic guidelines and continuing education where a non-realtor does not have to... So yes.. Big difference... always use a Realtor!) WWAY should focus on local technology as well as national entities. Great things happening in Wilmington!

Real Estate Blogging

Very nice article on Paul Hockaday and what he is doing to generate future real estate leads. ActiveRain is perhaps the most successful social media site for real estate agents, so I too would advise agents to set up accounts there, as well as their very own blog. 80% of people searching for real estate, or a home to buy begins online now, so if you are not there, you will miss out. Years ago in Wilmington as we know, people were streaming to agents, now the reverse is true. As an internet marketer in Wilmington, my best advice to agents is to be assertive, and aggressive on the internet. Get active on social media outlets like ActiveRain, Twitter, FaceBook. Start an advice blog for people relocating to Wilmington, best neighborhoods, best/worst crime areas, start a video library.... Remember, the internet is here to stay so stake your claim in it is my best advice, just like Paul is doing. Ty Downing Perspective Internet Marketing