WILMINGTON, NC (WWAY) -- While most people are thinking about candy corn this weekend, some stores are already thinking about candy canes.
Some people don't even have their Halloween costume together yet, but stores like Toys R Us and Sears are already thinking about Christmas shopping. Black Friday is happening now.
Betty Clemmons and her daughter saw the Sears ad hyping "Black Friday Now" and jumped on the chance to get gifts for others and quilts for themselves. Sears manager Suzanne Roche said she's happy with the turnout.
"We had folks lined up at our doors this morning and heavier traffic than normal today, so I think it's going to be a great event for us and our customers," Roche said.
UNC Wilmington economics professor Woody Hall thinks the early deals are more for the stores than the shoppers.
"They're hoping that by offering products earlier in the season that consumers will buy them as opposed to waiting till the last minute and saying, 'Well, maybe I don't need to buy those items,'" Hall said.
Clemmons knows what she's looking for and wants to make sure her Christmas stockings are full, even before the trick-or-treating bags are.
"With the economy so bad now, people's having to put away and save," she said. "If you don't get it now, you won't get it."
Sears will have Black Friday events each Friday until Christmas day. Toys R Us starts its Christmas sale tomorrow.