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Selling your home using the internet

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About 12,000 houses in our five county viewing area have a "For Sale" sign in their front yard. If you are selling your home, how do you make your home stand out from the rest? One way is to put a virtual tour of your home online. The virtual tour offers potential buyers a sense of being inside the home, you can almost feel the warmth from the fireplace. We've all been hearing that now might not be the best time to sell your home, but realtor Doug Clifton said that's not necessarily the case for eastern North Carolina. “We hear the gloom and doom of the housing market and our area of the world isn't really like that; it's true that we're slower than we normally are, but houses are still selling." And some are turning to even more creative ways to sell those houses by using the internet. "Any seller that's out there, that has a property to sell, this is the way to go because the internet, world wide web, you're going to get world wide,” said real estate investor MariAnn Harvey. Harvey buys and sells homes for a living, so she thought, why not market her homes on YouTube. "We're such a community of people who want everything fast and they want it at their fingertips and of course the computer is the fastest way to do it." With a little help from her son, she discovered how simple it is to make a virtual home tour. Dara Dimitri posted a home tour on YouTube. "Most other houses online just have a few pictures to look at so you don't get a flavor of what the whole house looks like." So Dara Dimitri decided to put a tour of her home online, and it seems to be paying off. "We have had several extra showings that I don't think we would have gotten otherwise. I have the house listed on Craigslist with a link to the virtual tour so several showings have come as a result of that listing." And as MariAnn said, making a virtual home tour is simple to do. “It's not complicated, if I can do it, anybody can do it." Tune in tomorrow for the iDesk when Hailey Winslow shows you exactly how to make your own home virtual tour. You don't need to spend a lot of money on high tech equipment or an expensive camera to make your home sell online.

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You may also (I just found out) search the entire MLS online (from the MLS and not an advertiser) and look for a Realtor with no ads by going to and the links to virtual tours are on there as well.. Some of them look good and professional and some on youtube look well.. like something slapped on youtube for free...

Selling your home using the internet

In reading your article this morning on the Homepage of your website, I would like to just emphasize that creating a virtual tour or listing presentation for your home may be the first step. It is vitally important to place it strategically on the internet in front of the best potential viewers. Instead of reinventing the wheel there are some outstanding syndicated web sites that automatically post your designed flyer to popular online directories and search engines for maximum exposure for no or little investment to the homeowner or agent. Not only do they provide the platforms (templates) but more importantly the syndication and tracking on Real Estate based sites throughtout the internet. Wilmington and our Surrounding areas are a huge source for relocation, retirement and second home buyers. So you need to place your ecampaign infront of those potential buyers outside our market. Remember, they may never actually see the property at firest, so first impression is key. Another great source for internet marketing is link exchange and link placement, the ability to utilize business partners as well as place your listing (widgets) on web sites, blogs and social networks. As mentioned in your article, Craigslist is just one of hundreds of syndicated sites that are available, along with some low cost ones as well. Other key factors, quality and quantity of the images, and information. Studies do show (NAR) more hits to listings that have more photos, and more views to those that have a virtual tour. Finally, for all this to have most lasting impression, is to make sure the home is presentable, not to you but to potential buyers, clean and uncluttered. Ram Gabriel Director of Marketing and Branding Information Technology Business Development Laney Real Estate Co. (910) 256-0056