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Smartphones and company vanity numbers

READ MORE: Smartphones and company vanity numbers
An appealing feature of smartphones and Blackberries are key pads. They are laid out like a computer keyboard, making it easy to text and send e-mails, but harder to detect a "vanity number" or phone word. For example, Mako and Associates uses the vanity number 1-888-SUE-MAKO. Without deciphering each letter, Justin Tipton doesn't know what number it is. "The letters don't correspond to it like a normal phone," he said. Manny "Papageek" from Geeks in a Flash found a solution. "You can hold the shift key down on many of them, and dial the regular words to it, and it will automatically figure out what the number is," he said. Papageek said just because phones have changed, doesn't mean advertisers should stop using vanity numbers, but when possible, they should spell out the letters in numeric form and advertise their local number as well. That way they are covering the bases for everyone's phone. "It can't hurt at all, but don't bank on it. One of the cool things to do now is if you get a vanity number, and you get a matching website, that is very powerful," Manny said. 1-800-Flowers does this by corresponding their telephone number to their website,

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Agree to an extent

Texting.. Consider this.. More American's text their conversation now, than speak it... Consider this.. Social networking and Social media is outpacing the origination of new email services being offered.. They are the new email.. Statistics show that a customer would rather go to a website where they will not spend more than 70 seconds to locate and begin entering data to request a contact or more so these days, schedule their appointment. Consider the cost savings to a business that spends an implementation fee of $2k-$8k to get set up with $500-$1000 annual per PC maintenance (including price of ectended warrenty) compared to the cost of a second receptionist at a recurring $14k per year... It is much more cost effective... We are talking about vanity numbers when phone books and print are struggling to stay alive when there are so many more options relating to technology that the consumer would rather have... Our business offers live chat.. text updates, online forms, online appointments, social media sites such as facebook and myspace.. And we DO have a vanity... Because we focus on technology for the reduction of cost, we shifted staff to other departments where more work could be completed.. In the 365 days of 2008 we had 283 calls into our vanity line, and 23977 into out local main DiD. This year, our appointment volume is close to the same with only a 3.2% drop (expected due to economy. We still have a vanity which this year to daye count is 14 calls and our main DiD# has been reduced to 4981 calls. The numbers specifically show that technology outweighs the old vanity numbers... So I'm gonna respectfully have to disagree with papa on this one.... Vanity numbers for semi-local or regional plublicity.. Are a waste of money... Let technology work for you....

Using Vanity Numbers in Advertising - and Dialing from Smartphon

In response to BrainyGeek's comments on vanity numbers... Market research has proven that vanity numbers have a much higher consumer recall rate when seen in print AND broadcast. BrainyGeek mentions print and phone books as going by the way side, but that is not true of broadcast media - nor entirely true of print. A 2009 research study shows that consumers have a: - 45% Higher Recall Rate of Vanity 800 Numbers over URLs; After viewing and listening to sample ads, consumers have significantly higher recall of vanity 800 numbers versus web addresses. - As Many as 40% Cite “Research the Competition” as their First Step After Visiting an Advertiser’s Web Site; An examination of multiple industries reveals that 17 - 40% of consumers will research the competition as their first step once they move on from an advertiser's web site. So, they're not as committed to an advertiser as they would be when they make a phone call. - And, of those who visit the web, less than 10% would communicate with the advertiser as their first step. So, I agree that advertisers will benefit by providing both a URL and a vanity 800 number in their ads. But, advertising without a memorable phone number will mean that you're missing a pretty big percentage of the population that won't be able to recall your URL. Based on recall rates and online research behaviors, it is essential for companies to include a vanity phone number in addition to their URL in advertising campaigns for optimal lead generation.