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Wilmington Cape Fear Coast re-branded Wilmington N.C. Historic River District & Island Beaches

The greater Wilmington area was branded as the Cape Fear Coast in the late 1980's and eventually became the Wilmington Cape Fear Coast, but now that name is being left behind and the region is moving forward with the name Wilmington N.C. Historic River District & Island Beaches.

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Generic boring ideas win

Generic boring ideas win again! How much money and time and energy did this change take?

I believe there are more important issues that the tourism people should be concerned about... namely, when you try to visit Wrightsville Beach, you can't park anywhere, and when you visit downtown Wilmington, you always get a parking ticket even with the best of intentions.

It would be great to pull people in to visit for the first time, but make sure the infrastructure is stable enough to support them once they're here, or else they won't be back.

And the agency they in SC.

Did you know the branding agency they hired is in SC!

I'm glad to see the New Hanover County Tourism Development Authority is spending it's money wisely on "local" businesses. I just didn't know Myrtle Beach was considered "local" to Wilmington.

See reference article here: