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Lower Cape Fear Hospice facing hard times

The Center for Medicare and Medicaid has cut $1.2 million in payments over three years for Lower Cape Fear Hospice. That is forcing the organization to scale back its operation while maintaining its services.

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I am confused. If Lower Cape Fear Hospice is facing such a hard time, why are they buying the prime advertising positions during the local news casts? Looks like to me if you are facing such a crisis you wouldn't be advertising during such prime positions. Go figure!