WWAY is Wilmington's ABC Station

The Wilmington DMA, situated in the southeastern corner of North Carolina is adjacent to the Myrtle Beach-Florence DMA to the South, Raleigh-Durham (Fayetteville) to the Northwest and Greenville-New Bern-Washington to the North.

The market is comprised of 5 counties: Bladen, Brunswick, Columbus, New Hanover and Pender.

Wilmington is the largest city in southeastern North Carolina but still maintains a "small town" atmosphere. Wilmington is considered the cultural, educational, medical and economic center.

Wilmington also hosts the North Carolina Azalea Festival which is one of the largest annual community celebrations in the state. The Azalea Festival is a full week in April consisting of concerts, fairs and special events which attract more than one million people in person and through media coverage.

Wilmington is a 250-year-old port city located between the Cape Fear River and the Atlantic Ocean. Not only is Wilmington experiencing city growth, but their business climate is growing as well. Much of the city's growth is occurring near the University of North Carolina at Wilmington, where there are 11,000+ students on campus not surveyed by Nielsen Media Research. The film industry is also growing in Wilmington. The city has received a tremendous economic boost thanks to hit shows such as Dawson's Creek and One Tree Hill using the breathtaking landscape for filming.