Butts on Wrightsville Beach


WRIGHTSVILLE BEACH, NC (WWAY)– 20 minutes. That’s all the time it takes Danielle Richardet and her daughter to collect 526 cigarette butts from Wrightsville Beach bringing their 21 day total of butts collected from the shore to 9,253.

Richardet has made it her mission to clean up the oceanfront and teach her kids a valuable lesson. She says, “We always pick up litter wherever we go. As parents, we teach our kids if you see a piece of litter, pick it up because you shouldn’t expect anyone else to pick it up after you because there might not be someone else.”

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Her children are not the only one’s being impacted by this lesson – Richardet recently won Brita’s FilterForGood Film Project contest hosted on Facebook. Of 150 projects submitted from across the country, Our Daily Ocean: A Story of Butts was chosen by voters to be made into a film that will debut at the 2011 Sundance Film Festival in January.

“It’s pretty rewarding to know that people care about what we’re doing and that there’s especially community support for the project,” Richardet says.

The importance of cleaning up the beaches is not only important here in North Carolina but globally. Richardet says that even though she is doing here part, she can’t do it alone and she hopes that the film will motivate others to clean up their own communities.

San Diego’s “Sundance Kid” Director Destin Cretton will be in Wrightsville Beach to begin filming in December.