Jordan adds Novant hospitals to endorsement list


BRUNSWICK COUNTY, NC (WWAY) — Michael Jordan is perhaps the world’s best known pitchman. Now a North Carolina hospital group is joining the likes of Nike and Hanes in having Wilmington’s hoops legend promote them.

New TV spots for Brunswick Novant Medical Center and its sister hospitals feature Jordan. He even flashes his sense of humor while acting as a wannabe surgeon.

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A disclaimer reads: “Michael Jordan is not a licensed surgeon. He’s just a big fan of our hospital.”

Novant’s Presbyterian Healthcare is the official healthcare provider for Jordan’s Charlotte Bobcats.