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WILMINGTON, NC (WWAY) — "Iron Man 3" is using the power of social media to help create buzz about the movie, which shot in and around Wilmington earlier this year.

The movie’s Facebook page encourages fans to "Like" the page and "recharge" Tony Stark’s power supply. "Once the Arc reactor reaches maximum capacity, you’ll be the first to see a special sneak preview of Marvel’s Iron Man 3!" the page says. As of Thursday morning, the promotion was at 29 percent of the needed "Likes."

"Iron Man 3," starring Robert Downey Jr., Gwyneth Paltrow and Don Cheadle, is scheduled to hit theaters May 3, 2013.


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