Local coffee shops say Starbucks price hike reason to drink local

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WILMINGTON, NC (WWAY) — If your daily routine includes a stop at Starbucks, you may have to pay more for that steaming cup of joe. The Seattle-based coffeehouse chain is hiking prices — again.

From Port City Java to Java Dog in Downtown Wilmington, the idea of Starbucks raising prices was quite literally another drop in the bucket.

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“I don’t know that that would impact us too much,” said Ashley Clark, the manager of Java Dog. “It might bring more people around.”

Folks like Clark at Java Dog say not being a chain gives them more freedom. Port City Java CEO Steven Schnitzler says they’ve raised prices, too, but it has nothing to do with coffee prices.

“I haven’t seen any of them roll their prices back because the price of coffee went down,” Schnitzler said.



Starting today, Starbucks is charging five to 20 cents more for some drinks at most of its stores in the US. A Starbucks spokeswoman confirms they’ve increased prices for at least the past three years. Schnitzler says it’s another reason to shop local.

“We live here, we work here and we spend our dollars here, so we are supporting other restaurants and other businesses in the area by spreading that money around,” he said.

Starbucks says it is raising their prices because of higher rent and employee wages.