Doritos creates rainbow chips to support LGBT community

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(AP) — Move over Cool Ranch — “Doritos Rainbows” are here. The new variety of chips was unveiled yesterday.

Frito-Lay says bags of Doritos Rainbows will be mailed to people who donate at least $10 to the It Gets Better Project. It’s an organization started to encourage gay and lesbian teenagers who’ve been bullied.

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Ram Krishnan, Frito Lay’s marketing chief, says the chips show their “commitment toward equal rights for the LGBT community and celebrate humanity without exception.”

Frito-Lay is based in a Dallas suburb.

The announcement comes just days ahead of this Sunday’s Dallas Pride event.