(AP) — Move over Cool Ranch — “Doritos Rainbows” are here. The new variety of chips was unveiled yesterday.
Frito-Lay says bags of Doritos Rainbows will be mailed to people who donate at least $10 to the It Gets Better Project. It’s an organization started to encourage gay and lesbian teenagers who’ve been bullied.
Ram Krishnan, Frito Lay’s marketing chief, says the chips show their “commitment toward equal rights for the LGBT community and celebrate humanity without exception.”
Frito-Lay is based in a Dallas suburb.
The announcement comes just days ahead of this Sunday’s Dallas Pride event.