Underage drinking reduction effort in NC continues

Photo Courtesy: MGN Online

RALEIGH, NC (AP) — Gov. Pat McCrory says a year-old state government effort to reduce underage drinking is making strong impressions upon parents and their children about a serious issue, but more needs to be done.

McCrory joined North Carolina Alcoholic Beverage Control Commission Chairman Jim Gardner on Tuesday to talk about the next steps in the “Talk It Out NC” campaign, which began publicly in December 2014 with television ads and social media.

- Advertisement -

A new series of ads have been running since the start of school. McCrory said he’s asked North Carolina university researchers to provide information about alcohol’s negative effects on adolescent brains. That data will be incorporated in information packages that can be used by schools.

The campaign is paid for with fees on liquor cases shipped to local ABC boards.

(Copyright 2015 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)