Apple’s new iPhone is meaner and smaller at 4-inches, with the company calling it the most powerful 4-inch phone ever.
Apple boasts speeds 50 percent faster than the iPhone 5s, the company said.
“At the heart is our chips, our Apple A9 chip,” Apple’s vice president of iPhone marketing Greg Joswiak said.
The phone has a 12 megapixel camera, panorama up to 63 MP and “True Tone” flash.
The price starts at $399 for the 16 GB model, the most affordable price for a new iPhone. With a two-year subsidized phone contract you can get it for free. The company is starting taking orders March 24 and it will be available March 31.
Apple said it expects to sell the newest phone in more than 100 countries by the end of May.