WATCH LIVE: Azalea Festival Queen’s Coronation

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WILMINGTON, NC (WWAY) — It’s Wilmington’s biggest week each year, and it’s getting underway today.

The 71st annual North Carolina Azalea Festival starts this afternoon with the pomp and pageantry of the Queen’s Coronation. The festivities start at 2:15 p.m. along the downtown riverfront. The official program begins at 3 p.m., and you can watch it live here on WWAYTV3.com

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WWAY will rebroadcast the event at 4 p.m. on WWAY ABC.

This year’s Queen Azalea is Beth Troutman, an Emmy-winning TV personality and motivation speaker.

You can also watch the Cape Fear Garden Club Azalea Garden Tour Ribbon Cutting live Friday at 10 a.m. on WWAY ABC and WWAYTV3.com