Gerber launches national search for its next spokesbaby

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WILMINGTON, NC (WWAY) — Gerber’s 2020 Photo Search contest has begun, which means you’ve got a chance to win $25,000 if your little one is chosen to be the next Gerber “Spokesbaby.”

To enter the contest, head to¬†photosearch.gerber.com. You’ll have to fill out some information about you and your star-in-the-making, then submit a photo and video of your child.

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The contest is open to babies and kids who are are no older than 4 years old. Submitted photos and videos should only be of one child, unless they are multiples (like twins, triplets, etc.).

Judges will choose the next Gerber baby on three criteria: visual appeal, expressiveness and consistency with Gerber’s heritage and its “Anything for Baby” mission. The winner (or winners if it’s a set of multiples) will be named a Gerber Spokesbaby, and parents will receive a $25,000 check.