Survey says many Americans won’t buy Corona beer due to Coronavirus

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Bucket of Corona Extra beer (Photo: Giorgio Minguzzi / CC BY-SA 2.0)

(CNN) — Corona beer isn’t making any changes to its advertising despite the name’s unfortunate similarity to the deadly coronavirus.

Two surveys released this week show that the Corona’s brand is suffering from negative buzz.

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5W Public Relations said that 38% of Americans wouldn’t buy Corona “under any circumstances” because of the outbreak, and another 14% said they wouldn’t order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.

In another survey conducted by YouGov, the firm found consumers’ intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona’s buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.

Online searches for “corona beer virus” spiked in early February, but have since declined.



Constellation Brands, which brews several variations of the popular lager, said in a statement that its customers “understand there is no link between the virus and our business.”

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