(CNN) — Ford is planning to reveal its new Bronco on July 9th.
That date — raising a lot of eyebrows.
Because it’s the birthday of ex-football star OJ Simpson.
Simpson was in a white Ford Bronco as police pursued him in an infamous chase on June 17th, 1994 after charging him with his ex-wife’s murder.
The 60-mile, slow-speed chase played out on live TV as millions of people watched.
Authorities had charged Simpson with killing his ex-wife Nicole Brown Simpson and her friend Ronald Goldman.
Some thought Ford might change the bronco reveal date, but a Ford representative says the debut will proceed on July 9 as planned
The representative told the Detroit Free Press it is quote “Purely coincidental” that it coincides with Simpson’s birthday.