Burger King addresses climate change by changing cows’ diets

Burger King (Photo: Phillip Pessar / CC BY 2.0)

(AP) — Burger King is staging an intervention with its cows.

The chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovines contributions to climate change.

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By tweaking their diet, Burger King said Tuesday that it believes it can reduce a cows’ daily methane emissions by about 33%.

Cows emit methane as a by-product of their digestion.

Methane emissions from livestock comprised more than a quarter of the emissions from the agriculture sector.

With an over-the-top social media campaign that teeters between vulgarity and science, Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role.