(CNN Business) — The maker of Fortnite is suing Apple and Google after the tech giants blocked the wildly popular online video game, which boasts hundreds of millions of registered players, from their app stores Thursday.
The companies behind the iOS and Google Play app stores said they removed Fortnite because its developer, Epic Games, violated their guidelines by announcing a way for players to buy in-game currency without using Apple and Google’s proprietary payment systems.
It quickly became clear that the suits were not a spur of the moment decision by Epic. The complaints ran to 60 pages each, and one of the lawyers involved is Christine Varney, who ran the Justice Department’s antitrust division during the Obama administration.
Epic then added insult to injury, releasing a video parodying Apple’s iconic “1984” ad, casting Apple in the role of villain. It also threw Google’s “Don’t Be Evil” slogan back at the tech company, and accused the firm of having “relegated its motto to nearly an afterthought.”
The controversy began when Epic Games announced Thursday it will offer a permanent 20% discount on Fortnite’s in-game currency if players purchase directly from Epic.