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75% of married women say sex is 'very important'


NEW YORK (NEWS RELEASE) -- iVillage's Married Sex Survey debunks the idea that marriage stifles the libido by revealing that married women want and need good sex with their spouse. Husbands will be happy to know they can woo their wives simply by sharing loving feelings with her, which got 67% of women in the mood, as well as saying nice things, which nearly half of wives say turns them on. Wives say these actions are much better aphrodisiacs than receiving a gift, seeing their spouse naked or in sexy clothes, or having dinner made for them by their husband. Moreover, 1/3 of married women say they would rather have sex with their spouse than watch a movie, go to a spa, get on Facebook, or chat with friends. iVillage will showcase the survey results throughout its first ever "We Want Sex" week. (For more, visit:

Further setting the record straight on how much wives value sex, a whopping 75% say a good sex life with their spouse is extremely or very important. A majority of married women are not only happy with their sex life, but also believe their spouses are happy with their sex life.

Maybe the happiness is tied to the fact that married women are getting creative in the bedroom – more than half admit to trying something new in bed within the last year. Women are also using their imaginations to fantasize – 49% of married women have fantasized about having sex with someone who is not their spouse. Asked if they would actually have an extra-marital affair if there was zero chance of their spouse finding out, a surprising 23% say they would do so, or are not sure what they would do.

"This is the ultimate 'am I normal' study – women want to know if their friends and neighbors are doing it more or better, and they come to iVillage to talk about subjects that no one is comfortable discussing face-to-face," said Liz Zack, Editorial Director of Love and Sex for iVillage. "This research sets the record straight: married women definitely value good sex in their relationships, and the results of this poll gave us some great insight on how to help make the sex they're having even better."

Beginning March 5, iVillage's Better Sex, Better Relationships Community Challenge will offer couples a free, four-week online program filled with tips, tools and even an expert coach to help them have a richer, more satisfying sex life. The Better Sex, Better Relationships Challenge is the latest in a successful line of iVillage community challenges, which to-date have rallied over one million women around their personal goals. Signups for the challenge are live now at:, with a chance to win a romantic getaway. Author and sex expert Ian Kerner serves as challenge coach, and will host a conversation about the Married Sex Survey on Twitter tomorrow evening, February 8, at 9 pm ET #WeWantSex (@iVillage).

Other findings from the research include:

•In the last month, 4 out of 5 women were in the mood to have sex with their spouse
•46% say they married their best sex
•Nearly half of the women say sex got better, or did not change, after marriage, while only 1/3 say they had better sex before they married
•38% say both she and her spouse initiate sex equally
•Close to 1/4 (22%) have "sexted" their husbands, and 1/2 have used some technology device to "flirt" with their spouse

A nationally-representative survey of 1,001 married women ages 18-49, between January 10-18, 2012, fielded in partnership with Insight Express.

About iVillage:

iVillage is the largest content-driven community for women online. Every day, women come to iVillage to connect, share advice, find life tools and engage in conversations that matter most to them in the areas of Pregnancy & Parenting, Health, Food, Entertainment and Beauty & Style. Additional businesses and brand extensions within iVillage include iVillage UK,,,, and Based in New York City, iVillage Inc. is part of the NBCUniversal Entertainment & Digital Networks and Integrated Media Group, which has a digital portfolio of brands that reaches 60 million plus monthly uniques. Join iVillage's Facebook group at and follow us on Twitter at

Disclaimer: Comments posted on this, or any story are opinions of those people posting them, and not the views or opinions of WWAY NewsChannel 3, its management or employees. You can view our comment policy here.


Best description of marriage comes from Nick DiPaolo

"When I was single my **lls were empty and my wallet was full, but I decided to reverse that and got married."

Very entertaining...


Thanks for the chuckle y'all!!


Newsworthy? No!!!!!!!!!!! WWAY seems to be going out of its way to put out things that aren't really that important. If people want this kind of info, go to FB or MSN and catch up on the latest gossip. Most of us want news. Unfortunately, over the past 5 years or so, networks have gotten away from the news and became our source of gossip, entertainment and other non-interesting things. Perhaps they need to get back to reporting news because you are a news station. Thought don't feel alone, your other competitors are doing the same thing. Hmmm! Perhaps that is why all of you are losing viewership. Just like the newspapers, dumming down the news - and they are losing readers also.


...firmly entrenched in the 25% who think it's dirty, nasty, and definitely UN-important.

Anne, it sounds like YOU'RE

Anne, it sounds like YOU'RE not getting much sex these days. Relax hun, roll with it!

More than you'd care to realize...

on the UNCW campus, the museum, or at the book store, after discussing various subjects with lovely cougarish women, they'll invariably drop some hint about their husbands not paying attention to them anymore. The reply is too easy and almost predictable: "Oh really? He's so lucky and doesn't know it. You seem so interesting and fun to talk to..."

Pay attention to your wives or some young guy will gladly do it for you. Guaranteed. To a twenty something guy, a 35 to 45 year old woman is sweeter than Yoo-Hoo. Ah, memories...

Of the those who replied that it was important....

...only 22% added "...even with my husband."

When are they going to do a

When are they going to do a survey of how men feel about the sex with their wives? Or, would this be politically incorrect?

Sex with your wife is ok for

Sex with your wife is ok for a while, but after that, she will start packing on the weight (nothing has more calories than wedding cake) and things will begin to deteriorate quickly. Every man and woman needs a "playmate" on the side.

Yeah, right

My guess is that she started packing on the weight because she wasn't getting what she needed from her inconsiderate, rude, womanizing husband. If you're not going to stay faithful, don't bother getting married. I pity your poor wife.

Lee, Lee, Lee.....did I say

Lee, Lee, Lee.....did I say something to upset you? You seem to have a lot of hostility biult up inside, calling me such names. Not getting any?

That's IT????

That's the BEST you could come up with? I'm SO disappointed....


Cause men don't gain weight..... Please give me a break. The women that said sex is important are the women whos husbands are good in bed. The ones that make sure she has a climax too, not the 2 min. man where she gets nothing out of it but the need of a shower.

If your woman lost interest its because you don't bother to satisfy her, end of story.

Works both ways.......doubt

Works both ways.......doubt if you would know a climax (very old terminology) if it hit you upside the head.


Why so defensive Guest389? Having a LITTLE problem in that area are ya?

I wonder if this means that

I wonder if this means that Internet XXX sites are helpful in a marriage...or damaging? Same goes for Viagra and Cialis consumption. I once asked my doctor for a Viagra sample, and he asked if I was having issues. I said "No...but my wife is going out of town for the weekend!"

I wonder

I wonder if your wife paid a visit to the same doctor on her way out of town......husbands are always the last to know..........

I'll be the first to admit

That nothing warms up a marriage like Viagra. I resisted taking it for years. My prescription plan doesn't cover it and it is expensive as heck out of pocket. But one blue pill a week and I can get away with a lot of sailing and fishing the rest of the week.


Good for you! You had a problem, and you took care of it. Most men just suffer in silence...and wind up losing their wives. You cared enough about her (and yourself) to seek a solution.


Get creative, you don't need Viagra to satisfy a woman.

Not so sure that I would embrace advice on sexual issues ...

... from someone whose user name translated into English means "the old bag" .... Unlike a lot of your posts which are great, this one seems somewhat less than empathetic, even a tad smug. For those guys suffering from E.D., I would think that a product capable of overcoming this dysfunction would be a blessing to both of the parties involved in a sexual union.


Its German. It means "The Bitch". I wasn't being smug at all. Creativity in the bedroom keeps things alive and you do not need an erection to satisfy a woman. Some men cant take meds and some cant afford it. Seems the article was about women I am giving my opinion as a woman. Its all about the O. Make sure she has them.

You need to listen to somebody!

What Das said was on the mark. "Get creative, you don't need Viagra to satisfy a woman." Still don't get it do you? No wonder you're wound up so tight. There are books out there that can help you if you can't conceptualize her statement (Hint: She didn't mention anything about you satisfying yourself.).

You are absolutely

You are absolutely correct!!!
One Solution:
Take a huge rubber band, double it up a couple of times, then strategically place it where the Viagra would have initially started working from...the base of your "Special Purpose". Be careful can snap in a heart beat and fun time could be over! :-(
Have fun...but don't tell the pharmaceutical companies, or the news media your idea. Ever seen the movie "Norma Rae" with Sally Field? You'll be watching your back all the time! Even though I threw out the idea/solution...I will remain anonymous ;-()

There are some things one shouldn't admit...

She's only glad to get rid of you, because if you had done as great of a job as YOU thought you did, she would've kept you there for more...instead of pushing you promptly...out the door. Happy fishing Sailor Simmons!

Maybe he is happy for her to

Maybe he is happy for her to push him out the door.........probably got a hottie waiting at the dock!

I doubt there IS a dock... you don't need one if all you have is a Hobie. Don't know much about sex OR sailing do you? Stick with Sailor Simmons and his "small fry"...

trailer sailor

No $300 month dock for me. The only thing hottie on my sailboat is the beer