RALEIGH, NC (PUBLIC POLICY POLLING) -- As controversy has swirled around fast food chicken chain Chick-Fil-A due to ownership's outspoken opposition to same-sex marriage, a new poll from Public Policy Polling finds North Carolina voters split sharply in their approval of the company along ideological lines.
Voters have an overall favorable view of Chick-Fil-A, with 68 percent holding a favorable view of the restaurant and 22 percent unfavorable. However much of the positive feelings are driven by almost unanimous support among voters who describe themselves as "very conservative" voters, who view CFA favorably by a 92-3 margin and "somewhat conservative" voters who view them favorably by a 96-1 margin. Moderate voters view the chain favorably by a 62-24 margin. Voters who describe themselves as "somewhat liberal" are split, with 44 percent viewing CFA favorably and 43 percent unfavorably. Finally, "very liberal" voters have a majority unfavorable view of the chain – 56 percent unfavorable and just 21 percent favorable. By contrast, while rival chains Bojangles (63 percent fav, 13 percent unfav) and Kentucky Fried Chicken (60 percent fav, 18 percent unfav) held similar overall favorability ratings to Chick-Fil-A, there was not nearly as much of a split along ideological lines.
Chick-Fil-A still takes the prize as North Carolina's favorite fast food chicken restaurant, with 40 percent choosing them, 23 percent picking KFC and 18 percent opting for Bojangles. Once again, majorities of "somewhat conservative" and "very conservative" voters chose Chick-Fil-A, while "very liberal" voters chose KFC (43 percent), Bojangles (18 percent) and even "something else" (17 percent) over Chick-Fil-A (11 percent). Similarly, Republicans prefer CFA over Bojangles by a 58-17 margin, while Democrats like KFC best (30 percent) with CFA second (25 percent).
White voters choose Chick-Fil-A over KFC as their favorite chicken joint by a 44 percent-21 percent margin, while black voters prefer KFC over CFA by a 36 percent-21 percent margin.
PPP also asked voters about their favorite fast food hamburger chains. While majorities of NC voters had favorable opinions about McDonald's (59-23), Burger King (52-27) and Hardees (52-27), Wendy's had by far the highest favorability rating (72-13). Voters also chose Wendy's as their favorite burger chain, with 35 percent choosing them, 23 percent taking McDonald's, 15 percent Burger King and 13 percent Hardee's.
PPP surveyed 813 likely North Carolina voters from August 2 to 5. The margin of error for the survey is +/-3.4%. This poll was not paid for or authorized by any campaign or political organization. PPP surveys are conducted through automated telephone interviews.