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Brandon Agency

RANT REAX: The Convention & Visitors Bureau on "Please don't call it 'Cape Fear' any more"

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For the first time in more than 20 years, Wilmington is being positioned as the lead “portal” through which vacationers locate, consider and eventually experience our vacation paradise. Name recognition is exponentially enhanced by branding the single destination “Wilmington, NC”, versus an obscure name like ‘Cape Fear Coast’. Full story...
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THE RANT: Please don't call it Cape Fear anymore

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And then you've got Wilmington, epicenter of the Cape Fear Coast, right? Well, not any more. The brain trust at the Brandon Agency, an ad company in Myrtle Beach, thinks we should be called "Wilmington: River District and Island Beaches" now. Snazzy huh? Full story...
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