Wilmington Cape Fear Coast Convention and Visitors Bureau
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"Wilmington. River District and Island Beaches" formally pitched Wednesday
Submitted by WWAY on Mon, 08/22/2011 - 10:20am.

The Brandon Agency and Clean Design will present their new tourism logos to the Tourism Development Authority Board meeting Wednesday. The plan is to change the familiar "Cape Fear Coast" to "Wilmington. River District and Island Beaches."

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RANT REAX: The Convention & Visitors Bureau on "Please don't call it 'Cape Fear' any more"
Submitted by WWAY on Thu, 07/14/2011 - 8:19am.

For the first time in more than 20 years, Wilmington is being positioned as the lead “portal” through which vacationers locate, consider and eventually experience our vacation paradise. Name recognition is exponentially enhanced by branding the single destination “Wilmington, NC”, versus an obscure name like ‘Cape Fear Coast’.

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