Online marketing the topic of conversation at a local breakfast

Business owners are recognizing the importance of marketing their companies on the internet. A crowd of more than five hundred gathered at the Hilton in Wilmington Wednesday to talk about it.

A panel of online business owners provided their internet marketing expertise for the Greater Wilmington Business Journal’s quarterly Power Breakfast.

Panelists focused on the significance of businesses having an online presence. They talked about marketing your business online, utilizing social networking sites to drive traffic to your company’s website, and how to optimize your business’s presence in search engine results, like Google, Yahoo, and MSN.

“The internet is a powerful tool personally, and for businesses, and you know coming to something like this panel, whether you’re a small business owner or a major corporation you can get all kinds of tips on how to focus your marketing dollars on the internet,” said Director of Marketing of Signal, Bryan Kristof.

At the breakfast, business owners also learned the best way to use and promote their company’s website.

If you missed the power breakfast, it will be uploaded online for you to watch at www.wilmingtonbiz.com.