Christmas snow in Asheville could cost Perry's Emporium $400,000+

By Paul Clark
Asheville Citizen Times

If Asheville gets the 3 inches of Christmas snow the National Weather Service said is possible, a jewelry store in Wilmington may be out more than $400,000.

Alan Perry of Perry's Emporium will refund the cost of all jewelry purchased in his Wilmington store between Nov. 26 and Dec. 11 if at least 3 inches of snow falls in Asheville on Christmas Day.

“If it happens, I'm driving to Asheville to shoot some commercials in the snow,” Perry said. “It looks like there's a dang good chance of it snowing.”

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http://www.citizen-times.com/article/20101222/NEWS01/101222018

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You know his name.... You know his face.... He is instantly identified as the 'Jewelry Man' in Wilmington NC. Why on earth would he get someone else to do his commercials? He has branded himself perfectly. He is a genius.