Controversial image sparks outrage from New Hanover County NAACP


NEW HANOVER COUNTY, NC (WWAY) — A Christmas message turned controversial. After a Wilmington retirement home’s community calendar sparked controversy The New Hanover County NAACP is responding.

They held a press conference this morning about the controversial photo.

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“We are here today because of an egregious and very racist calendar that was presented by Carolina Bay at Bradley Creek,” New Hanover County NAACP President Deborah Dicks Maxwell said.

The community calendar published and distributed to residents at Bradley Creek Health Center featured a Christmas greeting card from the 1920s that depicts an African American woman in a negative way.

Bradley Creek issued a statement apologizing for the offensive image.

“While an apology was given by the company, an apology is not enough. They thought no one would know of this act and that is why they did it in the manner of what they did,” Maxwell said. “The apology is nice, but more needs to be done.”

Bradley Creek responded saying in part, “The apology was given with the utmost sincerity. The administration of Bradley Creek removed the calendars prior to any publicity and the employee who had used the image in the calendars personally apologized to many of her co-workers prior to any publicity. ”

The NAACP also said a Bradley Creek employee who raised concerns about the image was suspended.

Bradley Creek confirms an employee was suspended, but says for reasons unrelated to the image.

Meanwhile, the company says the employee who used the image in the calendar has been terminated.

But there is still one question unanswered.

“Why didn’t she put some holly, why didn’t she put a tree, why put a caricature of a race that has been demeaned forever,” Maxwell said.

The local NAACP said they want to take legal action. Bradley Creek said if any legal action is taken they will address it at that time.