North Carolinians will start seeing full ticket prices beginning January 1

RALEIGH, NC (WWAY) — Attorney General Josh Stein has announced North Carolinians will see full prices upfront when they go to buy tickets to a game, a concert, or other live performance taking place in North Carolina starting in January.

A provision in S607 will require ticket sellers like Ticketmaster and SeatGeek to display the total price of a ticket – including fees – at the outset, not right before a customer completes a purchase. 

“I was pleased to work with legislators of both parties to protect people’s money and help them make informed decisions about their purchases,” said Attorney General Josh Stein. “I also want to thank ticket sellers for being part of the solution by agreeing to a fairer playing field for North Carolinians who want to attend and enjoy live shows. Now, when you buy a ticket to something, you won’t see one price at the beginning and a different, significantly higher price at checkout.”

Now, in addition to displaying the full price up front, ticket sellers must also disclose the existence and amount of each fee before a transaction is completed. A violation of these requirements is an unfair and deceptive trade practice that can be pursued by the Attorney General’s Office.