Back-to-school shopping ramps up as families across the Cape Fear look for ways to save
WILMINGTON, NC (WWAY) — Although summer isn’t officially over, back-to-school shopping is already in full swing as families across the Cape Fear region begin checking off supply lists and looking for ways to stretch their budgets before students return to class.
Retailers say parents and teachers have started shopping earlier than ever, taking advantage of seasonal sales on school supplies, clothing and classroom essentials.
Shameka Camp, a manager at Target in Wilmington, said families are focusing on affordability as they prepare for the new school year.
“Back-to-school season is here, and we’re seeing both parents and teachers shopping early,” Camp said. “With the economy being challenging, people are really looking for deals that help them get everything they need.”
Many stores are offering discounts on backpacks, notebooks, uniforms and children’s clothing, while teachers can also find educator discounts on classroom supplies.
Camp recommends families plan ahead before they shop.
“The biggest tip is to know your budget and come in with a list,” she said. “It helps make the experience easier and ensures you get everything you need.”
Beyond school supplies, many parents are also stocking up on lunch items and snacks as they prepare for the return to classroom routines.
For Wilmington resident Kyle Lambert, back-to-school shopping has become part of his daily routine. As a Shipt delivery shopper, he and his daughter have seen an increase in customers ordering school supplies and other essentials.
“We’re noticing a lot more back-to-school orders,” Lambert said. “It’s helping families who may not have time to shop or can’t get out, and it’s been great to help the community.”
Lambert said when it’s time to shop for his own family, they’re looking for practical necessities like backpacks, clothes and shoes while also letting the kids pick out a few fun items they’re excited to use during the school year.
Camp said back-to-school shopping doesn’t have to be stressful and can be an opportunity for families to prepare for a fresh start together.
“Sometimes shopping can feel overwhelming,” she said. “But back-to-school is also exciting. It’s a chance for parents and kids to shop together, get ready for a new year and make it a fun experience.”
With classes beginning in the coming weeks, retailers expect one of the busiest shopping periods of the summer as families across southeastern North Carolina make their final preparations for the new school year.
