Pender County unveils new logo
PENDER COUNTY, NC (WWAY) — Pender County has a new brand and new logo along with it.
Pender County officials released the new marekting images and tagline, “Find Your Treasure.”
County Manager Randell Woodruff says, “Pender County is diverse. We knew it would be a challenge to find a comprehensive design that included our vast agriculture and coastal lands.”
The new design was created by Ford Design Group, based in Wilmington. Greg Ford and Foster Barker used the shape of a drop pin, much like one you would see in mapping software, to say “this is your destination”. The pin-drop is the shell of a sea turtle, contains the agriculture fields, and a bright sun. The sky doubles as a wave. Ford also included six stars, to represent each incorporated town in the county.
Ford says, “Ford Design Group was very thankful for the opportunity to brand Pender County this year. The goal was to design a mark that was a strong and marketable representation of Pender; and as memorable and as unique as the county itself.”
An alternative brand has the tagline, “Find Your Treasure.” Tourism Director Tammy Proctor says, “The tagline hints at our pirate legends and lore. Pender County is a treasure chest of gems to be discovered… from our beaches, blueberries, and our history.”
The new brand is on a new billboard on I-40 in Watha. There is also a Find Your Treasure Facebook page highlighting the treasures of the county.